If not now, when?

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking. Don’t settle.” Steve Jobs

I know I know, it’s a cliche to use a Steve Jobs quote at the start of a blog post.

But, what he says kind of gets to the reason of why the Vague Direction project has come about. It’s easy to fall into a lifestyle, a career, whatever, almost by accident. And whilst it’s convenient to keep your doubts and insecurities about it locked up, if you are constantly thinking of something you’d rather be doing, somewhere you’d rather be, whatever that is, you know something needs to change.

You know that phrase “sort your life out”? There’s no reason to feel defeated if you haven’t found your calling yet, but there’s certainly a reason to keep looking.

I’ve been doing commercial advertising work in some shape or form for over 4 years now. There have been many points when I’ve thought ‘this is incredible’. But for the last few months, I’ve realised that the passion that brought me to this place has become mixed up, and it’s become less. Sometimes you have to make the difficult decision to shake it up. And do something that you know is what you want to be doing.

So the time was right to keep looking and not settle. To jump into a new lifestyle, one that’s healthier (for mind & body), and try to make a personally meaningful piece of work that gets back to the root of why I got into this game in the first place. Fingers crossed.